It took Daterra 10 years to recover the area well enough to produce good quality coffee and begin exporting. The learning experience along these years made it possible for us to be the first Rainforest Alliance certified and ISO 14001 certified coffee farm in Brazil. And later we also added UTZ Kapeh and for a small organic portion of our farm, IBD Organic. And to reinforce the principles of sustainability, we determined we could only sell coffee to sustainably certified importers, in order to stimulate the entire production chain. We also share knowledge among smaller producers to promote social progress and coffee security. Also to develop expertise on how to keep producing high quality coffee in harmony with nature.
That is why “Growing Relationship Coffee” is our slogan and philosophy. Because our relationship with the soil, the water, workers, community and everything that sorrounds us, is just as important as our relationship with quality and with our clients around the world.
The journey was not easy or fast, but strong enough to really sustain our dream. The Triple Bottom Line concept “People, Planet and Profit”, required 20 years of investment and resilience to be completed. Today, Daterra is proud of its achievments, that were shared and implemented by our passionate team.
Still, we believe we have very serious challenges to face. Only mitigating the damages caused by farming practices is not enough. We aim to research and continuously innovate, relying on science, technology and lots of passion to protect and improve the second most important hot spot in the world, the Cerrado Bioma.